Environmentally friendly

The appointment was made toward the end of 2015 as part of a restructuring and strengthening of the management team. Mr Bird, previously the company’s production manager has been with the firm for three years and has worked in the sector for nine years. He brings with him a wealth of smelting and recycling knowledge.

Norton Aluminium operates in the automotive, aerospace, F1 and motorsport sectors and has been based in Norton Canes, Cannock since 1952. “Having worked for the company for three years now, I've built up sound operational experience to effectively oversee the growth of Norton Aluminium. I'm pleased to announce the promotion of Wayne Harrison to foundry manager as part of this initiative. The current management/foundry team has 60 years of experience within this sector and it’s no surprise to see the firm posting improved profit figures; there is a very strong team here.”

Mr Bird and the team, through investment of over £300,000, have been key to driving the company towards its best ever environmental rating last year: “In 2012 when I joined, an environmental audit had considered the foundry as a high risk to the environment but we have worked hard internally with staff and invested heavily to successfully maintain a 'medium' rating in our subsequent audits, maintained now for three years. We take this very seriously and continue to invest in this area."

Norton Aluminium www.nortal.co.uk